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Mario in Big Brother house
4:03pm Wednesday 28th August 2013 in News
TOWIE star Mario Falcone will be fighting it out against 12 others for the Celebrity Big Brother title.
The 25-year-old, who is a bespoke tailor on Savile Row, entered the house on Thursday night, as the 12th series started, with the final on September 13.
Mario first appeared on Towie in 2011 with his on-off relationship with Lucy Mecklenburgh, which ended in February, proving to be a popular focus of the show.
He is a self-confessed ladies man.
The other celebrities in the house include model Sophie Anderton, Saved By the Bell star Dustin Diamond, ex-Manchester United boss and TV pundit Ron Atkinson, and Essex dancer Louie Spence.
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