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TOWIE tourists: Don't pre-load with booze
10:00am Tuesday 29th October 2013 in News
CLUBBERS are being told not to “pre-load” with booze before having a night out in Brentwood.
A policy has been introduced through an idea from Brentwood Council’s Night-time Action Group which will target revellers who drink excessive amounts of alcohol before going clubbing.
Pre-loading is the term used for party-goers consuming booze bought at a cheaper price in shops ahead of a night out in order to save money inside venues.
Bouncers can turn customers away if they feel a person is too drunk and members of the group hope getting the message to people before leaving their homes or hotel will help reduce issues.
Councillor Chris Hossack said the scheme is trying to tell local people and those who might be coming as a Towie tourist in an educational way to not get drunk before partying.
He added: “Our basic message is ‘Welcome to Brentwood, have a good time, but if you’re coming in drunk then your night won’t even start’.
“We cannot stop pre-loading as it has been going on for years and they can legitimately go out and buy beer or wine from an off licence.
“What we can do though is educate them so they know beforehand they won’t be let in and hopefully stop a situation where someone is turned away and left with a chip on their shoulder which could cause other problems.
“At the end of the day, what is the point of coming to Brentwood and spending all night sitting on the kerb?”
Leaflets are set to be published spreading the message around off licences, clubs and taxis in the town along with information to go on the internet.
Mr Hossack said it is hoped the idea will benefit clubbers so they get in venues, avoid confrontation on the street, help police keep order and stop residents being disturbed.
“We don’t want to be accused of not trying to facilitate good behaviour,” he said.
“We cannot force behaviour, but we can encourage people to be sensible.”
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