Southend United will put its latest plans for a new football stadium and retail complex, which it says will play a huge role in the town's regeneration, on show later this month.

The club unveiled its plans for a 21,000 seater stadium, 12-screen Cineworld multiplex, ten restaurants, and 35 shops in a huge complex at Fossetts Farm, off Eastern Avenue.

The club is in negotiations with real estate firm British Land to help drive the project, with doubts surrounding previous bankroller Sainsbury's.

The club has failed to move to its new home despite getting Government approval in 2008.

But its fresh plans, which the club is confident will come off, will go on show at a two-day public exhibtion at the end of the month.

People can go to the event at the club's current Roots Hall ground from 2pm to 8pm on Friday, October 23, and 10am to 2pm the following day, in the Blues Lounge.

A statement posted on the club's website says: "We write to invite you to attend a public exhibition to view the emerging proposals for revised plans relating to the relocation of Southend United FC to Fossetts Farm, on Eastern Avenue.

"The relocation of the club to Fossetts Farm may not be new news to you, the scheme whilst similar in content to previous approved plans has been amended, including additional Community facilities.

"The development forms part of wider plans by Martin Dawn plc to construct a new football stadium for Southend United. Martin Dawn plc is in advanced discussions with British Land plc to forward fund the retail development and which will facilitate the first phase of the new stadium.

"British Land plc is the UK’s largest listed owner and manager of retail space and a market leader in the design and development of Shopping Parks. Their skill is to create environments which support today’s work and leisure lifestyles… providing a perfect ‘neighbour’ for the club's plans."

"The scheme will deliver a new 21,000 seat stadium incorporating a 131 bed hotel and residential development, an 11-12 screen cinema, retail and restaurant floorspace together with related ancillary infrastructure at Fossetts Farm.

"In addition, two soccer domes will be developed, one for use by the community including Cecil Jones Academy and one for Southend United Football Club for training purposes and to aid the Club's Academy aspirations in developing young talent for the future.

"Please come along to the consultation. There will be both professional personnel, coordinating the application, and members of the Clubs Commercial Team to discuss the plans and answer questions."