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New ITV channel to become home of TOWIE
2:30pm Saturday 15th February 2014 in Local news
TOWIE will have a new home after broadcaster ITV announced they are launching a channel aimed at young women.
Later this year ITVBe will go live for the first time with a number of lifestyle and reality shows from the UK and USA.
Among the productions which will go onto the channel include TOWIE which is about to see it’s 11th series start on Sunday February 23.
Peter Fincham, the channel’s director of television, said: “We identified an opportunity to develop what is currently part of the ITV2 schedule, reality and non-scripted shows, which are very popular with young women and housewives with kids into a distinct channel proposition, aimed more squarely at that audience.”